National Kidney Foundation
HEART YOUR KIDNEYS
Chronic kidney disease is the 9th leading cause of death in the U.S., yet kidneys never get the same level of attention as other vital organs, such as the heart. So we created Heart Your Kidneys—a digital and experiential campaign that encourages people to show their kidneys more love, playing off the culture of tattoos that kidney donors and recipients often get to commemorate their experience.
It came to life through a series called Scars & Ink, where we documented people’s stories behind these tattoos. We also created a set of temporary tattoos, hydration-monitoring tech tattoos, and 3 short educational videos.
- Project Roles
- Art Director
- national kidney foundation
- Art Direction, Creative Direction, Design
- Advertising, Case Study Videos, Commercials - Video, Social Media Content, Tattoos
- Project Industries
- Advertising, Non-Profit