AVA: software for fitness optimization

AVA is a hardware and software ecosystem that offers personal trainers the ability to control virtually every variable in a client's workout. The Challenge To bring the existing AVA software to life, transforming something made for a machine by developers into an interface that allows users to interact with the ecosystem in a simple and intuitive way. What should the AVA experience look and feel like in the market? Our Solution With personal trainers' hectic environments in mind, we built a hi-fidelity prototype for iPad. Our team took branding inspiration from our client to produce a starting point for AVA's branding strategy.