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NAPA Caution Channel
When yellow flag goes up, racing stops and fans become disinterested because their drivers aren’t actually driving. So, to help them reclaim more racing entertainment, we created the NAPA Caution Channel. Each time the universally loathed yellow flag was raised at select events, the NAPA Caution Channel went live on the @NAPARacing TWT account with exclusive content featuring the driver of the No. 9 NAPA Chevy Chase Elliott.
- Project Roles
- Copywriter
- Company
- VML
- Skills
- Conceptual, Copywriting
- Media
- Advertising, Case Study Videos, Commercials - Video, GIFs, Scripted TV, Social Media Content
- Project Industries
- Advertising, Automotive, Entertainment, Retail, Sports
