Snickers and Twix Bites
When Mars launched Snickers and Twix Bites, the brand was already 3 years behind their biggest competitor Hershey's (who already owned the bite-sized candy market). So what took them so long? After all, Snickers and Twix in a bite-size is such an obvious idea it begs the question, "Why didn't they think of these years ago?" Turns out they did. In this campaign, we made a product launch that ran the risk of being "old news" look like "new news" by letting everyone know we had the idea first. Sorta.
- Project Roles
- Copywriter, Creative Director
- Copywriting, Creative Direction, Comedy, Commercial
- Scripted TV, Commercials - Broadcast
- Project Industries