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Snickers and Twix Bites

When Mars launched Snickers and Twix Bites, the brand was already 3 years behind their biggest competitor Hershey's (who already owned the bite-sized candy market). So what took them so long? After all, Snickers and Twix in a bite-size is such an obvious idea it begs the question, "Why didn't they think of these years ago?" Turns out they did. In this campaign, we made a product launch that ran the risk of being "old news" look like "new news" by letting everyone know we had the idea first. Sorta.

Project Roles
Copywriter, Creative Director
Copywriting, Creative Direction, Comedy, Commercial
Scripted TV, Commercials - Broadcast
Project Industries