Visual identity and communication of COLORS, an office supplies shop from Barcelona that focuses in paper and print materials and services.
The corporate identity relays upon a pictogram system and typeface that visually unifies the great diversity of products, brands and services. A different background color is used for each section at the shop. The simplicity of the system leads to a direct and clear communication, as well as it breathes carefulness, optimism and playfulness.
Client: COLORS Barcelona
- Project Roles
- Creative Director, Designer, Illustrator, Type Designer
- COLORS Barcelona
- Art Direction, Conceptual, Content, Copywriting, Creative Direction, Design, Digital, Print, Retail, Type Design
- Branded Content, Icons, Posters, Typography, Websites