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GE // Game Changers

GE has always been ahead of the game. So, it goes without saying that we aren't just satisfied with winning the game. We aim to change it. This anthem and three others will highlight GE's digital industrial technology will accompany the worldwide broadcast of the 2018 Olympic Winter Games in Pyeongchang, South Korea.

Project Roles
Copywriter, Creative Director
Company
BBDO
Skills
Copywriting, Creative Direction
Media
Commercials - Broadcast, Commercials - Video
Project Industries
Advertising