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Gruen Transfer // ABC Channel // Australia

To launch an advertising TV show on the proudly non-commercial ABC Australia channel, we ran promos that looked exactly like TV ads, which caused public outrage, which turned into thigh-slapping laughter when we revealed our commercial skulduggery. All of which helped the first episode become the most-watched debut in the channel's history.

Project Roles
Copywriter
Company
Three Drunk Monkeys, Sydney.
Skills
Conceptual, Copywriting, Digital
Media
Commercials - Broadcast, Products - Physical
Project Industries
Advertising
Gruen Transfer // ABC Channel // Australia