Gruen Transfer // ABC Channel // Australia
To launch an advertising TV show on the proudly non-commercial ABC Australia channel, we ran promos that looked exactly like TV ads, which caused public outrage, which turned into thigh-slapping laughter when we revealed our commercial skulduggery.
All of which helped the first episode become the most-watched debut in the channel's history.
- Project Roles
- Three Drunk Monkeys, Sydney.
- Conceptual, Copywriting, Digital
- Commercials - Broadcast, Products - Physical
- Project Industries