Hennessy - Very Special
A campaign to help Hennessy cement their position as a premium, versatile and unique drink. Using the IBM Watson API sentiment analysis on a user’s Twitter profile, their characteristics were matched to a cocktail containing ingredients specifically chosen to compliment their personality traits.
- Project Roles
- Art Director, Creative Director, UX/IA Designer
- Company
- Hennessy
- Skills
- Art Direction, Creative Direction
- Media
- Microsites, Websites
- Project Industries
- Beverage
