BBC Knowledge was a TV Channel that needed a campaign and tone of voice that could stretch across all it's branding.
Matt Heck and I created a campaign that gave them a tone (slightly intelligent with a twist of silly) and a rich, quirky look
It ran for three years and did consistently well in award shows, especially D&AD, which I'm proud of 'cos I'm British.
- Project Roles
- Three Drunk Monkeys, Sydney.
- Conceptual, Copywriting
- Commercials - Broadcast, Commercials - Radio
- Project Industries