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BBC Knowledge

BBC Knowledge was a TV Channel that needed a campaign and tone of voice that could stretch across all it's branding. Matt Heck and I created a campaign that gave them a tone (slightly intelligent with a twist of silly) and a rich, quirky look It ran for three years and did consistently well in award shows, especially D&AD, which I'm proud of 'cos I'm British.

Project Roles
Copywriter
Company
Three Drunk Monkeys, Sydney.
Skills
Conceptual, Copywriting
Media
Commercials - Broadcast, Commercials - Radio
Project Industries
Advertising
BBC Knowledge
BBC Knowledge
BBC Knowledge
BBC Knowledge
Collaborators