Chevy Sonic Launch // USA
Chevrolet is synonymous with gas guzzling pickup truck, and younger, first-time car buyers want cool fuel-efficient city cars. To change their perception of Chevy, we demonstrated that the Sonic was their personal launch pod to discovery through 100% real “Sonic First” stunts.
The campaign won pencils and lions, and helped the Sonic become the biggest selling small car in America.
- Project Roles
- Goodby, Silverstein & Partners
- Conceptual, Copywriting, Digital, Interaction, Interactive
- Commercials - Broadcast, Interactive Installations
- Project Industries