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Chevy Sonic Launch // USA

Chevrolet is synonymous with gas guzzling pickup truck, and younger, first-time car buyers want cool fuel-efficient city cars. To change their perception of Chevy, we demonstrated that the Sonic was their personal launch pod to discovery through 100% real “Sonic First” stunts. The campaign won pencils and lions, and helped the Sonic become the biggest selling small car in America.

Project Roles
Copywriter
Company
Goodby, Silverstein & Partners
Skills
Conceptual, Copywriting, Digital, Interaction, Interactive
Media
Commercials - Broadcast, Interactive Installations
Project Industries
Advertising
Chevy Sonic Launch // USA