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Okay
Powerade // USA Campaign.

I was the writer across this campaign, which signifies a tonal shift away from the more serious Powerade work of the past (which I was a fan of). Anyway, Earl was a fun character to concept and develop, and the rest of the campaign is due to go live in April.

Project Roles
Copywriter, Writer
Company
Wieden+Kennedy
Skills
Conceptual, Content, Copywriting
Media
Commercials - Broadcast
Project Industries
Advertising
Powerade // USA Campaign.