Powerade // USA Campaign.
I was the writer across this campaign, which signifies a tonal shift away from the more serious Powerade work of the past (which I was a fan of).
Anyway, Earl was a fun character to concept and develop, and the rest of the campaign is due to go live in April.
- Project Roles
- Copywriter, Writer
- Conceptual, Content, Copywriting
- Commercials - Broadcast
- Project Industries