For a grocery store named Food Lion in dire need of a brand personality, who better to remind us who's looking out for our family every day than the one at the very top of the food chain? Our campaign established a 450 pound brand icon as a welcome presence in homes throughout the Southeast, proving that life really is better with the lion.
- Project Roles
- Creative Director, Writer
- Food Lion
- Copywriting, Creative Direction, Social, VFX
- Commercials - Broadcast, Social Media Content, Music
- Project Industries