eCommerce design consultancy for fine fashion made in England

David Nieper are a luxury womenswear brand based in Derbyshire, England. As part of a longer term website redesign, there was a need to overhaul core product pages for the existing site to help improve the user experience and better communicate the brand message. Working in-house with the Head of Creative at David Nieper, we analysed existing user analytics to help understand how the pages were underperforming. From here we worked iteratively to delivery wireframes and prototypes to subsequently re-design the core product pages for desktop and mobile.