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American Express GCP Branding & Site Redesign
I lead the team in creating and developing a new brand language for American Express GCP, then showcased how that branding could be used on their global site.
- Project Roles
- Art Director, Copywriter, Creative Director, Designer, UX/IA Designer
- Company
- Digitas
- Skills
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Copywriting, Creative Direction, Design, Digital
- Media
- Advertising, Art, Brand Guidelines, Typography, UI Design, UX Designs, Websites
- Project Industries
- Advertising, B2B, Finance, Technology
