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Hyundai - "Driveway Decision Maker"

The Elantra was named North American Car Of The Year. Then Hyundai added two new versions of the Elantra: the Coupe and the GT. An easy decision for shoppers now became a hard one. The Driveway Decision Maker made it easy again by allowing viewers to choose an Elantra and, through Google Street View, watch it drive online to their own home to see how it would look in their actual driveway. Or they could park an Elantra in front of the Eiffel Tower, the Roman Colosseum, or anywhere else. Even the local Krispy Kreme. (2014 One Show Automobile Advertising of the Year- Interactive; FWA Site of the Day; 2013 SXSW Interactive - Shortlist; O.C. ADDY'S - GOLD)

Project Roles
Copywriter
Company
Hyundai
Skills
Conceptual, Copywriting, Interactive
Media
Advertising, Case Study Videos, Desktop Apps, Interactive Videos, Projection Mapping, Web Apps
Project Industries
Advertising, Automotive