College Football's Theme song
The NFL has a theme song. Monday Night Football has a theme song. But college football does not. Until now. Sunday and Monday belong to the NFL but Saturday belongs to college football. That’s why we picked “S-A-T-U-R-D-A-Y Night” by the Bay City Rollers to be NCAA’s theme song. Together with Hyundai we helped create college football’s first ever theme song. This new version was so well-received, it served as the soundtrack to all of Hyundai’s NCAA advertising.
- Project Roles
- Copywriting, Music, TV
- Music, Products - Digital, Scripted TV
- Project Industries
- Advertising, Automotive, Education, Sports