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Coors Light

Previous Coors Light work lived in a world of stark b&w film and photography. It felt like you had to run a marathon to deserve a beer. We decided to take the brand into a more optimistic and adventure driven direction that directly places it as THE outdoor beer brand- after all Coor Light was born in the Rockies and has the heritage to support it. It was a "Thirst For More" spirit that drove the work to toward a more emotional, lifestyle space.

Project Roles
Art Director
Coors Light
Art Direction, Design
Brand Films
Project Industries
Coors Light