A ground up brand launch for a new fashion label. We named the company Sies Marjan (a combination of creative director Sander Lak's father and mothers surnames) and developed strategy, visual identity, show invites and materials, website and art directed a teaser video featuring Guinevere van Seenus lensed by Kacper Kacprzyk.
The brand debut at SS16 fashion week in New York was the most buzzed about debut of the week, with Anna Wintour and Kathy Horyn front row and other influencers like Lotta Volkova providing styling, and Clara 3000 providing the soundtrack.
Four collections later, the brand continues to flourish with a newly launched mens capsule, a campaign featuring Isabella Rosellini and Sander recieving nomination for CFDA designer of the year two years in a row.
After leaving 2x4, I was approached by Sies Marjan and continue to work with Sander directly on creative strategy and various brand projects as an independent consultant.
Original Project Team —Partner: Michael Rock, Design Director: Ryan Weafer, Team: Anne Johnson, Hugo Hoppmann, Beverly Liang
- Project Roles
- Art Director, Creative Director
- Creative Direction, Conceptual, Content, Motion
- Brand Films, Brand Guidelines, Branded Content, Logos, Naming, Photography
- Project Industries