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Juicy Drop "Mixed Up"

We were asked to develop an overarching campaign for the Juicy Drop brand, which includes Juicy Drop Pop, Juicy Drop Gummies, and new Juicy Drop Gum. The goal of the campaign was to communicate that with Juicy Drop, every mix is the perfect mix. Each spot throughout the campaign showcases a group of friends, and how each friend uniquely achievestheir perfect mix with Juicy Drop. What was originally briefed as 3 TVCs, we concepted and produced 8 spots. A selection of 3 spots from the campaign are below:

Project Roles
Art Director
Art Direction, Broadcast, Comedy, Conceptual
Commercials - Broadcast
Project Industries
Advertising, Entertainment, Packaged Goods
Juicy Drop "Mixed Up"