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Brand evolution for Montecito Bank & Trust.

Montecito Bank & Trust is a banking company based in the Central Coast of California. Their unique problem was trying to position themselves as a larger bank while staying true to their roots and existing clientele. Our solution was to reimagine their color palette as an active element paired with lush lifestyle photography all shot in the bank’s service region. The gradients were then complimented with confident photography and typography. If you'd like to view the full Brand Standards Manual, please contact us.

Project Roles
Designer
Company
Frazer & Co.
Skills
Conceptual, Design, Brand Strategy
Media
Brand Guidelines
Project Industries
Finance
Brand evolution for Montecito Bank & Trust.
Brand evolution for Montecito Bank & Trust.
Brand evolution for Montecito Bank & Trust.
Brand evolution for Montecito Bank & Trust.
Brand evolution for Montecito Bank & Trust.
Brand evolution for Montecito Bank & Trust.
Brand evolution for Montecito Bank & Trust.
Brand evolution for Montecito Bank & Trust.
Brand evolution for Montecito Bank & Trust.
Brand evolution for Montecito Bank & Trust.
Brand evolution for Montecito Bank & Trust.