Brand evolution for Montecito Bank & Trust.

Montecito Bank & Trust is a banking company based in the Central Coast of California.

Their unique problem was trying to position themselves as a larger bank while staying true to their roots and existing clientele.

Our solution was to reimagine their color palette as an active element paired with lush lifestyle photography all shot in the bank’s service region.

The gradients were then complimented with confident photography and typography.

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