The Guggenheim is a global art museum institute with locations in New York, Venice, Bilbao, and Abu Dhabi. The challenge was to completly redesign to their existing site and push the visual aesthetic, originally designed by Pentagram in 2008.
With thorough research, analytics and strategy, our team at Big Spaceship set out to accomplish major challenges, striking a balance in putting visitors first, and creating a destination as a digital museum and encouraging exploration.
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