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GOOGLE :: Google App Launch

There was a time when the idea of talking to your phone was new, novel, even weird. Why/where/when would you ever want to ask your phone for stuff? For the launch of the Google App (Google's mobile assistant) we decided to answer those questions. Well, actually, we helped prompt questions, out on the streets of NYC. And we let the Google App answer them for us.

Project Roles
Creative Director
Android, Art Buying, Art Direction, Cat Herding, Content, Copywriting, Creative Direction, Design, Environmental, Experiential, Fabrication, Integrated, Interaction, Location, Mixed Media, Mobile, Outdoor, Print, Producing, Project Management, Street, Technology, Urban
Branded Content, Interactive Installations
Project Industries
GOOGLE :: Google App Launch