Stickers are a thing (just ask Kim K), so we decided that the LGBTQ community needed a new visual language all it's own. Gaymoji launched with over 500 options to say something new in a way our audience would get. It was initially a keyboard extension within Grindr, but also became a standalone app.
The press was extensive, including a piece in The New York Times.
We supported the launch with wild postings, some strategically placed billboards in West Hollywood and Palm Springs, and one hell of a fun video that showed off some of the best Gaymojis.
- Project Roles
- Digital, Entertainment, Humor, Mobile
- App Design, Character Designs, Social Media Copy, Taglines, Visual Designs
- Project Industries
- Lifestyle, Technology