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Gaymojis

Stickers are a thing (just ask Kim K), so we decided that the LGBTQ community needed a new visual language all it's own. Gaymoji launched with over 500 options to say something new in a way our audience would get. It was initially a keyboard extension within Grindr, but also became a standalone app. The press was extensive, including a piece in The New York Times. We supported the launch with wild postings, some strategically placed billboards in West Hollywood and Palm Springs, and one hell of a fun video that showed off some of the best Gaymojis.

Project Roles
Copywriter
Company
Grindr
Skills
Digital, Entertainment, Humor, Mobile
Media
App Design, Character Designs, Social Media Copy, Taglines, Visual Designs
Project Industries
Lifestyle, Technology
Gaymojis