In collaboration with M Booth, Midnight Commercial created an augmented reality application for Patrón using Apple's freshly released ARKit. The application brings the Patrón Hacienda to the user's tabletop, complete with agave field and jimadors, 4 virtual bottles of Patrón tequila and an animated bartender to talk the user through the tasting notes of each expression.
I was responsible for the user experience and design from on-boarding to the AR enhanced image capture feature.
- Project Roles
- Designer, UX/IA Designer
- Adobe Illustrator, Adobe Photoshop, Conceptual, Design, Interaction
- UI Design, UX Designs
- Project Industries
- Augmented Reality, Beverage, Technology