Jägermeister Craft On Draught
This is the fourth in the Craft on Draught series, created for Jagermeister. A really lovely project bringing high quality cocktails on tap to bars nationwide in Australia.
This is an exclusive kit which includes the font/ tap talker, a recipe booklet & introduction to Craft on draught. Below are the main motives for this project. Full concept & design was done by myself.
• Increase incremental sales/volume of Jagermeister in the On Premise.
• Engage venues by appealing to them with a visually stunning and commercially viable cocktail serve solution.
• Capture the attention of consumers and increase brand visibility at the point of purchase.
• Ensure the premium positioning of the brand was communicated to appeal to the brand’s core audience.
- Project Roles
- Art Director, Artist, Designer, Industrial Designer
- 3D, Conceptual, Creative Direction, Traditional / Hand-drawn
- Product Designs
- Project Industries