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Jägermeister Craft On Draught

This is the fourth in the Craft on Draught series, created for Jagermeister. A really lovely project bringing high quality cocktails on tap to bars nationwide in Australia. This is an exclusive kit which includes the font/ tap talker, a recipe booklet & introduction to Craft on draught. Below are the main motives for this project. Full concept & design was done by myself. • Increase incremental sales/volume of Jagermeister in the On Premise. • Engage venues by appealing to them with a visually stunning and commercially viable cocktail serve solution. • Capture the attention of consumers and increase brand visibility at the point of purchase. • Ensure the premium positioning of the brand was communicated to appeal to the brand’s core audience.

Project Roles
Art Director, Artist, Designer, Industrial Designer
Company
Jägermeister
Skills
3D, Conceptual, Creative Direction, Traditional / Hand-drawn
Media
Product Designs
Project Industries
Beverage
Jägermeister Craft On Draught
Jägermeister Craft On Draught
Jägermeister Craft On Draught
Jägermeister Craft On Draught
Jägermeister Craft On Draught
Jägermeister Craft On Draught
Jägermeister Craft On Draught
Jägermeister Craft On Draught
Jägermeister Craft On Draught
Jägermeister Craft On Draught
Jägermeister Craft On Draught
Jägermeister Craft On Draught