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LAZY YAK: THE LAZIEST COMPETITION EVER

Minimal effort. Maximum results. PROBLEM: To launch Lazy Yak Pale Ale, we needed to giveaway a few cases of the beer online. SOLUTION: So, to live up to our name we created The Laziest Competition Ever: Do Whatever You Want To Enter. RESULTS: 14 times more effective than competitors.

Project Roles
Copywriter
Company
Carlton United Breweries
Skills
Conceptual, Content, Copywriting, Social
Media
Social Media Content, Social Media Copy
Project Industries
Beer