LAZY YAK: THE LAZIEST COMPETITION EVER
Minimal effort. Maximum results.
PROBLEM: To launch Lazy Yak Pale Ale, we needed to giveaway a few cases of the beer online.
SOLUTION: So, to live up to our name we created The Laziest Competition Ever: Do Whatever You Want To Enter.
RESULTS: 14 times more effective than competitors.
- Project Roles
- Carlton United Breweries
- Conceptual, Content, Copywriting, Social
- Social Media Content, Social Media Copy
- Project Industries