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Miller High Life 1-Sec Super Bowl Commercial

MILLER HIGH LIFE ONE-SECOND SUPER BOWL COMMERCIAL. The challenge: How do you sell beer in a Super Bowl owned by Budweiser? Budweiser had 8 minutes of airtime during the game, we only needed one second. We weren't going to waste time, we couldn't afford to.

Project Roles
Art Director, Creative Director, Director
Company
Saatchi & Saatchi
Skills
Art Direction, Creative Direction
Media
Commercials - Broadcast
Miller High Life 1-Sec Super Bowl Commercial
Miller High Life 1-Sec Super Bowl Commercial