Miller High Life 1-Sec Super Bowl Commercial
MILLER HIGH LIFE ONE-SECOND SUPER BOWL COMMERCIAL. The challenge: How do you sell beer in a Super Bowl owned by Budweiser? Budweiser had 8 minutes of airtime during the game, we only needed one second. We weren't going to waste time, we couldn't afford to.
- Project Roles
- Art Director, Creative Director, Director
- Company
- Saatchi & Saatchi
- Skills
- Art Direction, Creative Direction
- Media
- Commercials - Broadcast
