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Haagen-Dazs

These days, the ice cream category is filled with more incredible choices than ever. Great news for ice cream lovers. Not such great news for a 57-year-old brand that wants to hold onto its market share. Haagen Dazs needed to connect with younger ice cream aficionados. So we embraced the brand’s “experience” and created a spot that reminds people what it truly takes to create something extraordinary.

Project Roles
Copywriter, Creative Director
Company
Häagen-Dazs
Skills
Copywriting, Creative Direction
Media
Commercials - Broadcast
Haagen-Dazs