These days, the ice cream category is filled with more incredible choices than ever. Great news for ice cream lovers. Not such great news for a 57-year-old brand that wants to hold onto its market share. Haagen Dazs needed to connect with younger ice cream aficionados. So we embraced the brand’s “experience” and created a spot that reminds people what it truly takes to create something extraordinary.
- Project Roles
- Copywriter, Creative Director
- Copywriting, Creative Direction
- Commercials - Broadcast