Cyprus Tourism

Cyprus, a stunning island in the Mediterranean, is the legendary birthplace of the goddess of love: Aphrodite. Teammate Justina Hnatowicz and I approached the campaign from the idea that our true competitors were not other countries so much as people who half-ass their relationships, and subsequently disappoint Aphrodite.

Through a fully integrated campaign, we challenged people to step up their definition of romance, and I got to challenge myself by writing some copy, which was extremely fun.