eyelove | social content creation & brand experience

We partnered with Shire to launch the first FDA-approved prescription eyedrop that treats both the signs and symptoms of dry eye. The ask was to raise awareness of Chronic Dry Eye and encourage people to chat with their eye doctor. Strategically, we launched eyelove as a lifestyle brand to set ourselves differently. Within 5 hours of the campaign going public, there were 33.1k potential Twitter impressions, with 1,200 views of Facebook videos.