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Nascar Goes West

NASCAR wanted to engage a younger, more diverse group of sports fans around their three races out west. We teamed drivers up with Whistle Sports' social sports influencers to create fun social content along their journey to show that NASCAR isn't just for middle aged dads down south.

Project Roles
Copywriter, Producer
Company
Whistle Sports
Skills
Conceptual, Copywriting
Media
Short Films, Social Media Content
Project Industries
Sports
Nascar Goes West