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Nascar Goes West

NASCAR wanted to engage a younger, more diverse group of sports fans around their three races out west. We teamed drivers up with Whistle Sports' social sports influencers to create fun social content along their journey to show that NASCAR isn't just for middle aged dads down south.

Project Roles
Copywriter, Producer
Whistle Sports
Conceptual, Copywriting
Short Films, Social Media Content
Project Industries
Nascar Goes West