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Starbucks Blonde Espresso
Starbucks was looking to launch Blonde Espresso, their first new espresso in 43 years. Smooth and subtly sweet, it breaks the rules of what espresso can be and defied the "Charbucks" reputation. We helped launch it on social with scroll stopping posts that stood out from what people expected from Starbucks.
- Project Roles
- Copywriter
- Company
- Big Spaceship
- Skills
- Conceptual, Copywriting, Social
- Media
- Social Media Content, Social Media Copy
- Project Industries
- Beverage
