Small is Huge
Concept: The ask was to showcase the breadth of Wells Fargo's community involvement efforts. We did this by using messaging and videos that highlight a few of the individual charities that Wells Fargo is involved with (out of the over 17,000). The idea that a small difference here and a small difference there add up into something huge.
Deliverable: We built an interactive map, single page web application, driven by a custom full-stack engine. The map can handle all 17,000 items in the browser through careful optimizations, even on older mobile devices. The user can search visually or by name or location, for charities that interest them, as well as those near them. The user can drilldown and find out more info and how to contact or get involved. This was supported with a multichannel media campaign.
Execution: This was an ambitious project executed extremely efficiently by a small senior team. The timeline was insane. I was the technology director and sometimes lead developer, with a couple of supporting team members. We were augmented by a UX person, copywriter, art director, creative director, and account director. Close collaboration and pragmatic technology choices helped us succeed.
Note: Project URL is maintained by Wells' current agency and is not quite as solid or polished as it once was.
- Project Roles
- Back-End Developer, Creative Technologist, Developer, Front-End Developer
- Wells Fargo
- Advertising, Commercials - Broadcast, Commercials - Video, Web Apps, Websites