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Anti Cancer Paste Up
A.C Camargo Cancer Hospital wanted a campaign alerting young women about the importance of taking a breast exam. We used paste up posters to hijack graffiti murals all over São Paulo, transforming them into awareness messages.
- Project Roles
- Copywriter
- Company
- JWT
- Skills
- Copywriting, Experiential, Mixed Media
- Media
- Art, Posters
- Project Industries
- Health/Pharma
