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Adidas Originals x Alexander Wang - Season 2

Adidas Originals' Season 2 Alexander Wang collection referenced NYC rave and bike culture, using the streets of NYC as a canvas for a dealer-style delivery system. The campaign used posters to display a phone number customers could text to place orders via chatbot. Bike messengers outfitted in the collection delivered the goods.

Project Roles
Copywriter, Creative Director
Company
Adidas Originals
Skills
Conceptual, Content, Copywriting, Creative Direction, Experiential, Fashion, Integrated, Mixed Media
Media
Events, Experimental Films, Short Films
Project Industries
Advertising, Fashion, Luxury
Adidas Originals x Alexander Wang - Season 2
Adidas Originals x Alexander Wang - Season 2