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Adidas Originals x Alexander Wang - Season 2
Adidas Originals' Season 2 Alexander Wang collection referenced NYC rave and bike culture, using the streets of NYC as a canvas for a dealer-style delivery system. The campaign used posters to display a phone number customers could text to place orders via chatbot. Bike messengers outfitted in the collection delivered the goods.
- Project Roles
- Copywriter, Creative Director
- Company
- Adidas Originals
- Skills
- Conceptual, Content, Copywriting, Creative Direction, Experiential, Fashion, Integrated, Mixed Media
- Media
- Events, Experimental Films, Short Films
- Project Industries
- Advertising, Fashion, Luxury
