adidas x Pharrell Williams

I designed the identity, umpire chairs, megaphone and OOH for this project.

To launch the adidas tennis collection by Pharrell Williams, we empowered people all over New York City to speak up. As the US Open kicked off, umpire chairs and megaphones placed at iconic locations all over New York City became platforms for voices of empathy and positivity. The activation included special performances by Action Bronson, Desiigner, Young M.A., and Th3 Saga.