Netflix Global Tagline

I had the great opportunity to work on Netflix's first ever global tagline with the brilliant team at Gretel and the terrific Julian Bevan and Kyle Barron-Cohen. We wrote, analyzed, brainstormed, analyzed again, pondered how words would translate, and wrote more. In each review, SEE WHAT'S NEXT rose to the top, and it ultimately became the clear winner... the perfect GIF from Gretel (below) shows why.