LYNX, LSA LIVE

Best brand experience 2014, Marketing Week We delivered an epic live final for the top 250 cadets of the UK ‘win a trip to space’ competition where LSA Live - A broadcast style physical competition to test the online cadets from 200,000 online entries. Using RFID technology pushed scores straight to social channels and the entire 2 days were webcast live. 200,00 people saw the event at Westfield. There were a further 18 million trend impressions and 7,100 tweet impressions in one day, as well as a total of 28 pieces of media coverage.