NIKE, JESSIE J TREASURE HUNT
To celebrate the launch of the new Jessie J Nike Air Max 90. Working with AKQA we developed a social treasure hunt around London curated by Jessie where clues posted via Instagram to 6 live sites where we gave out 500+ pairs of trainers distributed.
The impact was unprecedented spike in Jessie J’s Instagram feed with 40,000 likes posted during the live day.
- Project Roles
- Event Producer
- Engine Group
- Live Action, Maintaining Schedules, Managing Budgets, Outdoor, Producing
- Branded Content
- Project Industries