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NIKE, JESSIE J TREASURE HUNT

To celebrate the launch of the new Jessie J Nike Air Max 90. Working with AKQA we developed a social treasure hunt around London curated by Jessie where clues posted via Instagram to 6 live sites where we gave out 500+ pairs of trainers distributed. The impact was unprecedented spike in Jessie J’s Instagram feed with 40,000 likes posted during the live day.

Project Roles
Event Producer
Company
Engine Group
Skills
Live Action, Maintaining Schedules, Managing Budgets, Outdoor, Producing
Media
Branded Content
Project Industries
Advertising
NIKE, JESSIE J TREASURE HUNT