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Dignity Health: Fresh Air

When I started working with Dignity Health they told me "We don't do funny." But our innate ability to make people laugh is part of our humanity too. It's also a great way to help people start tough conversations, like getting screened early for lung cancer.

Project Roles
Copywriter, Creative Director
Company
Eleven Inc
Skills
Copywriting, Creative Direction, Conceptual, Digital, Experiential, Integrated, Social, Social Media Strategy
Media
Commercials - Video, Social Media Content, Interactive Installations, Billboards
Project Industries
Health/Pharma
Collaborators