Ferrari: Theme Park Launch

When Ferrari launched their theme park in Abu Dhabi it was their first leap into the advertising world. It was also the first time they genuinely wanted to throw the hallowed gates of Maranello open and invite their fans in – to get behind the wheel, take a spin through history, stuff your face with cannoli, tour the factory, and hold it together under G-Forces that only race car drivers or fighter pilots are prepared for. I was the ACD and copywriter for the entire launch campaign and learned a lot on this one.