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Mercedes: Launching the A-Class

The all-new A-Class was Mercedes' first foray into the hot hatch segment. I was ACD/lead writer, and despite a nearly impossible turn around time, this is still my favorite freelance campaign to-date. The 360 launch celebrates the young entrepreneurs, doers and dreamers who are just getting started in the Middle East. The campaign covered TVC, video content, radio, print, digital, outdoor, point-of-sale and events.

Project Roles
Copywriter, Creative Director
Impact BBDO
Copywriting, Conceptual, Content, Creative Direction
Advertising, Brand Films, Branded Content, Commercials - Broadcast, Commercials - Radio, Commercials - Video, Events, Manifestos, Websites, Billboards
Project Industries
Mercedes: Launching the A-Class
Mercedes: Launching the A-Class
Mercedes: Launching the A-Class