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Dignity Health: Brand Platform

Working with both brand and regional service line clients, I led creative on the fully integrated Hello Humankindness platform for Dignity Health. With a dozen integrated campaigns in motion at any given point, we tackled it all – from traditional TV, outdoor, radio and print, to digital and social content, internal communications, and so on. Here's a sample. If you'd like to see more, visit my full portfolio at cindyville.com.

Project Roles
Creative Director
Company
Eleven Inc
Skills
Creative Direction, Conceptual, Content, Wrangling - Creatives, Brand Strategy, Content Strategy, Copywriting, Digital, Integrated, Outdoor, Post-Production, Print, Social, Social Media Strategy , TV, Art Direction, Broadcast, Canvas, Creative Strategy, Documentary, Mixed Media, Radio
Media
Advertising, Brand Films, Commercials - Broadcast, Commercials - Video, Social Media Content, Billboards, Branded Content, Commercials - Radio, HTML 5 Banners, Interactive Installations, Viral Films
Project Industries
Health/Pharma
Dignity Health: Brand Platform