IOC Casinos "Our Big Little Move" Campaign

Isle of Capri invented the riverboat casino. That's why it was a big deal when they upgraded to a new $60 million resort just up the way from their original dock along the Mississippi. The launch campaign had to feel big and new. But to its player base of Midwestern retirees, it had to feel like home, too. Make way for the "Our Big Little Move", the campaign that turned IOC's grand opening into the largest gaming day in Iowa history.