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Why Take AP?

In an effort to encourage high school students to take a single Advanced Placement class (or several), The CollegeBoard chose a campaign which sneaks a peak over students' shoulders to get a glimpse of their individualized motivations to take an AP class. As Design Director on this project, I came up with the initial concept; worked with the handwriting illustrator, and photographer to create the artwork for this campaign; and designed the layouts for several print pieces, emails, and the updated website.

Project Roles
Art Director, Creative Director
The College Board
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Traditional / Hand-drawn
Advertising, Visual Designs, Websites
Project Industries
Why Take AP?
Why Take AP?
Why Take AP?
Why Take AP?