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Why Take AP?

In an effort to encourage high school students to take a single Advanced Placement class (or several), The CollegeBoard chose a campaign which sneaks a peak over students' shoulders to get a glimpse of their individualized motivations to take an AP class. As Design Director on this project, I came up with the initial concept; worked with the handwriting illustrator, and photographer to create the artwork for this campaign; and designed the layouts for several print pieces, emails, and the updated website.

Project Roles
Art Director, Creative Director
Company
The College Board
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Traditional / Hand-drawn
Media
Advertising, Visual Designs, Websites
Project Industries
Education
Why Take AP?
Why Take AP?
Why Take AP?
Why Take AP?