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SculpSure: A Smarter Way to Sculpt

I generated the tagline "A Smarter Way to Sculpt" for the laser body-contouring treatment known as SculpSure. SculpSure's laser technology makes fat-freezing techniques like Coolsculpting seem downright archaic. Your workout is smart, your diet is smart, your whole life is smart—why use a cosmetic treatment from 2007? The idea positions SculpSure as the modern, more humane way for the savvy woman to keep the body she loves, pairing laser fat removal with the successful grooming category shift from waxing to laser hair removal. The idea of "a smarter way" governed website, print collateral, and social media content, including "Smarter FAQs" informational videos as well as punchy, side-by-side vignettes positioning SculpSure as a no-brainer compared to the competition.

Project Roles
Copywriter
Company
Edelman
Skills
Conceptual, Copywriting, New Business, Social
Media
Advertising, Social Media Content, Social Media Copy
Project Industries
Beauty
SculpSure: A Smarter Way to Sculpt
SculpSure: A Smarter Way to Sculpt
SculpSure: A Smarter Way to Sculpt