Absolut Lime launched at the 2017 GRAMMYs with the #RefreshTheTalk campaign, which aimed to steer the red carpet conversation off of what the female nominees were wearing and on to more important social issues.
I had the privilege of working on this project from its inception, teaming up with fellow 360i creatives to develop this campaign.
- Project Roles
- Conceptual, Copywriting, Social
- Events, Fashion Designs, Products - Physical, Prototypes, Social Media Copy
- Project Industries
- Advertising, Media, Technology