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Absolut #RefreshTheTalk

Absolut Lime launched at the 2017 GRAMMYs with the #RefreshTheTalk campaign, which aimed to steer the red carpet conversation off of what the female nominees were wearing and on to more important social issues. I had the privilege of working on this project from its inception, teaming up with fellow 360i creatives to develop this campaign.

Project Roles
Copywriter
Company
Absolut
Skills
Conceptual, Copywriting, Social
Media
Events, Fashion Designs, Products - Physical, Prototypes, Social Media Copy
Project Industries
Advertising, Media, Technology
Collaborators